The good, the bad, and the random: an eye-tracking study of ad quality in web search

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Authors: Georg Buscher DFKI, Kaiserslautern, Germany
Susan T. Dumais Microsoft Research, Redmond, WA, USA
Edward Cutrell Microsoft Research India, Bangalore, India
Published in:
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· Proceeding
SIGIR '10 Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Pages 42-49
ACM New York, NY, USA ©2010
table of contents ISBN: 978-1-4503-0153-4 doi>10.1145/1835449.1835459
The good, the bad, and the random: an eye-tracking study of ad quality in web search Published by ACM 2010 Article
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