Estimating advertisability of tail queries for sponsored search

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Authors: Sandeep Pandey Yahoo! Research, Sunnyvale, CA, USA
Kunal Punera Yahoo! Research, Sunnyvale, CA, USA
Marcus Fontoura Yahoo! Research, Sunnyvale, CA, USA
Vanja Josifovski Yahoo! Research, Sunnyvale, CA, USA
Estimating advertisability of tail queries for sponsored search Published by ACM 2010 Article
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· Proceeding
SIGIR '10 Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Pages 563-570
ACM New York, NY, USA ©2010
table of contents ISBN: 978-1-4503-0153-4 doi>10.1145/1835449.1835544

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