Scalable influence maximization for prevalent viral marketing in large-scale social networks

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Authors: Wei Chen Microsoft Research Asia, Beijing, China
Chi Wang University of Illinois at Urbana-Champaign, Champaign, IL, USA
Yajun Wang Microsoft Research Asia, Beijing, China
Published in:
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· Proceeding
KDD '10 Proceedings of the 16th ACM SIGKDD international conference on Knowledge discovery and data mining
Pages 1029-1038
ACM New York, NY, USA ©2010
table of contents ISBN: 978-1-4503-0055-1 doi>10.1145/1835804.1835934
Scalable influence maximization for prevalent viral marketing in large-scale social networks Published by ACM 2010 Article
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