Empirical investigation of web design attributes affecting brand perception

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Authors: Franca Garzotto Politecnico di Milano, Milano, Italy
Fabio Sorce Politecnico di Milano, Milano, Italy
Davide Bolchini Indiana University, Indianapolis, IN
Tao Yang Indiana University, Indianapolis, IN
Empirical investigation of web design attributes affecting brand perception Published by ACM 2010 Article
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NordiCHI '10 Proceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries
Pages 188-197
ACM New York, NY, USA ©2010
table of contents ISBN: 978-1-60558-934-3 doi>10.1145/1868914.1868939

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