Predicting product adoption in large-scale social networks

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Authors: Rushi Bhatt Yahoo! Inc, Bangalore, India
Vineet Chaoji Yahoo! Inc, Bangalore, India
Rajesh Parekh Yahoo! Inc, Santa Clara, CA, USA
Published in:
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· Proceeding
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Pages 1039-1048
ACM New York, NY, USA ©2010
table of contents ISBN: 978-1-4503-0099-5 doi>10.1145/1871437.1871569
Predicting product adoption in large-scale social networks Published by ACM 2010 Article
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