Online consumer information encountering experience for planned purchase and unplanned purchase

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Authors: Jiazhen Wang University of Missouri, Columbia, MO
Sanda Erdelez University of Missouri, Columbia, MO
James Thome
Published in:
· Proceeding
iConference '11 Proceedings of the 2011 iConference
Pages 794-795
ACM New York, NY, USA ©2011
table of contents ISBN: 978-1-4503-0121-3 doi>10.1145/1940761.1940908
Online consumer information encountering experience for planned purchase and unplanned purchase Published by ACM 2011 Article
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