Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising

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Authors: Randall A. Lewis Yahoo! Research, Santa Clara, CA, USA
Justin M. Rao Yahoo! Research, Santa Clara, CA, USA
David H. Reiley Yahoo! Research, Santa Clara, CA, USA
Published in:
· Proceeding
WWW '11 Proceedings of the 20th international conference on World wide web
Pages 157-166
ACM New York, NY, USA ©2011
table of contents ISBN: 978-1-4503-0632-4 doi>10.1145/1963405.1963431
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising Published by ACM 2011 Article
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