A noise-aware click model for web search

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Authors: Weizhu Chen Microsoft Research Asia, Beijing, China
Dong Wang Microsoft Research Asia, Beijing, China
Yuchen Zhang Microsoft Research Asia, Beijing, China
Zheng Chen Microsoft Research Asia, Beijing, China
Adish Singla Microsoft BING Bellevue, Bellevue, WA, USA
Qiang Yang Hongkong University of Science and Technology, Hongkong, China
A noise-aware click model for web search Published by ACM 2012 Article
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· Proceeding
WSDM '12 Proceedings of the fifth ACM international conference on Web search and data mining
Pages 313-322
ACM New York, NY, USA ©2012
table of contents ISBN: 978-1-4503-0747-5 doi>10.1145/2124295.2124335

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