Risk-aware revenue maximization in display advertising

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Authors: Ana Radovanovic Google Research, New York, NY, USA
William D. Heavlin Google, Inc., Mountain View, CA, USA
Published in:
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· Proceeding
WWW '12 Proceedings of the 21st international conference on World Wide Web
Pages 91-100
ACM New York, NY, USA ©2012
table of contents ISBN: 978-1-4503-1229-5 doi>10.1145/2187836.2187850
Risk-aware revenue maximization in display advertising Published by ACM 2012 Article
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