Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns

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Authors: Joel Barajas UC, Santa Cruz, Santa Cruz, CA, USA
Ram Akella UC, Santa Cruz, Santa Cruz, CA, USA
Marius Holtan AOL Research, Palo Alto, CA, USA
Jaimie Kwon AOL Research, Palo Alto, CA, USA
Aaron Flores AOL Research, Palo Alto, CA, USA
Victor Andrei AOL Research, Palo Alto, CA, USA
Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns Published by ACM 2012 Article
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WWW '12 Companion Proceedings of the 21st international conference companion on World Wide Web
Pages 459-460
ACM New York, NY, USA ©2012
table of contents ISBN: 978-1-4503-1230-1 doi>10.1145/2187980.2188076

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