Fast and cost-efficient bid estimation for contextual ads

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Authors: Ye Chen Microsoft Corporation, Mountain View, CA, USA
Pavel Berkhin Microsoft Corporation, Mountain View, CA, USA
Jie Li Microsoft Corporation, Mountain View, CA, USA
Sharon Wan Microsoft Corporation, Mountain View, CA, USA
Tak W. Yan Microsoft Corporation, Mountain View, CA, USA
Fast and cost-efficient bid estimation for contextual ads Published by ACM 2012 Article
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WWW '12 Companion Proceedings of the 21st international conference companion on World Wide Web
Pages 477-478
ACM New York, NY, USA ©2012
table of contents ISBN: 978-1-4503-1230-1 doi>10.1145/2187980.2188085

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