Too close for comfort: a study of the effectiveness and acceptability of rich-media personalized advertising

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Authors: Miguel Malheiros University College London, London, United Kingdom
Charlene Jennett University College London, London, United Kingdom
Snehalee Patel University College London, London, United Kingdom
Sacha Brostoff University College London, London, United Kingdom
Martina Angela Sasse University College London, London, United Kingdom
Too close for comfort: a study of the effectiveness and acceptability of rich-media personalized advertising Published by ACM 2012 Article
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· Proceeding
CHI '12 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Pages 579-588
ACM New York, NY, USA ©2012
table of contents ISBN: 978-1-4503-1015-4 doi>10.1145/2207676.2207758

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