To switch or not to switch: understanding social influence in online choices

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Authors: Haiyi Zhu Carnegie Mellon University & Social Computing Group, HP Labs, Pittsburgh, Pennsylvania, United States
Bernardo Huberman Social Computing Group, HP Labs, Palo Alto, California, United States
Yarun Luon Social Computing Group, HP Labs, Palo Alto, California, United States
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· Proceeding
CHI '12 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Pages 2257-2266
ACM New York, NY, USA ©2012
table of contents ISBN: 978-1-4503-1015-4 doi>10.1145/2207676.2208383
To switch or not to switch: understanding social influence in online choices Published by ACM 2012 Article
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