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Ad serving using a compact allocation plan
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Authors:
Peiji Chen
Yahoo Labs, Santa Clara, USA
Wenjing Ma
Yahoo Labs, Santa Clara, USA
Srinath Mandalapu
Yahoo Labs, Santa Clara, USA
Chandrashekhar Nagarjan
Yahoo Labs, Santa Clara, USA
Jayavel Shanmugasundaram
Google, Mountain View, USA
Sergei Vassilvitskii
Yahoo Labs, Santa Clara, USA
Erik Vee
Yahoo Labs, Santa Clara, USA
Manfai Yu
Yahoo Labs, Santa Clara, USA
Jason Zien
Yahoo Labs, Santa Clara, USA
2012 Article
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Published in:
· Proceeding
EC '12
Proceedings of the 13th ACM Conference on Electronic Commerce
Pages 319-336
ACM
New York, NY
, USA
©2012
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ISBN: 978-1-4503-1415-2
doi>
10.1145/2229012.2229038
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Tags:
algorithms
display advertising
general
guaranteed delivery
online reconstruction
performance
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