Statistics and data mining techniques for lifetime value modeling

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Authors: D. R. Mani GTE Laboratories Incorporated, 40 Sylvan Road, Waltham, MA
James Drew GTE Laboratories Incorporated, 40 Sylvan Road, Waltham, MA
Andrew Betz GTE Laboratories Incorporated, 40 Sylvan Road, Waltham, MA
Piew Datta GTE Laboratories Incorporated, 40 Sylvan Road, Waltham, MA
Statistics and data mining techniques for lifetime value modeling Published by ACM 1999 Article
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KDD '99 Proceedings of the fifth ACM SIGKDD international conference on Knowledge discovery and data mining
Pages 94-103
ACM New York, NY, USA ©1999
table of contents ISBN:1-58113-143-7 doi>10.1145/312129.312205

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