What makes Web sites credible?: a report on a large quantitative study

doi:10.1145/365024.365037

What makes Web sites credible?: a report on a large quantitative study

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Authors:	B. J. Fogg	Persuasive Technology Lab, Stanford University, Cordura Hall, Stanford, CA
	Jonathan Marshall	Persuasive Technology Lab, Stanford University, Cordura Hall, Stanford, CA
	Othman Laraki	Persuasive Technology Lab, Stanford University, Cordura Hall, Stanford, CA
	Alex Osipovich	Persuasive Technology Lab, Stanford University, Cordura Hall, Stanford, CA
	Chris Varma	Persuasive Technology Lab, Stanford University, Cordura Hall, Stanford, CA
	Nicholas Fang	Persuasive Technology Lab, Stanford University, Cordura Hall, Stanford, CA
	Jyoti Paul	Persuasive Technology Lab, Stanford University, Cordura Hall, Stanford, CA
	Akshay Rangnekar	Persuasive Technology Lab, Stanford University, Cordura Hall, Stanford, CA
	John Shon	Persuasive Technology Lab, Stanford University, Cordura Hall, Stanford, CA
	Preeti Swani	Persuasive Technology Lab, Stanford University, Cordura Hall, Stanford, CA
	Marissa Treinen	Persuasive Technology Lab, Stanford University, Cordura Hall, Stanford, CA

	2001 Article
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	CHI '01 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
	Pages 61-68 ACM New York, NY, USA ©2001 table of contents ISBN:1-58113-327-8 doi>10.1145/365024.365037

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Tags: captology credibility design evaluation/methodology expertise human factors management measurement online research performance reliability theory trustworthiness usability web design web-based interaction web-based services world wide web

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