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Bringing non-adopters along: the challenge facing the PC industry

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Authors: Susan A. Brown Indiana University, Bloomington, IN
Viswanath Venkatesh University of Maryland, College Park, MD
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· Magazine
Communications of the ACM - Digital rights management CACM Homepage archive
Volume 46 Issue 4, April 2003
ACM New York, NY, USA
table of contents doi>10.1145/641205.641208
Bringing non-adopters along: the challenge facing the PC industry Published by ACM 2003 Article
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