Tracking results from multichannel marketing programs on electronic commerce

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Authors: Thomas Kwok Thomas J. Watson Research Center, Hawthorne, NY
Thao Nguyen Thomas J. Watson Research Center, Hawthorne, NY
Linh Lam Thomas J. Watson Research Center, Hawthorne, NY
Published in:
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· Proceeding
EC '03 Proceedings of the 4th ACM conference on Electronic commerce
Pages 260-261
ACM New York, NY, USA ©2003
table of contents ISBN:1-58113-679-X doi>10.1145/779928.779988
Tracking results from multichannel marketing programs on electronic commerce Published by ACM 2003 Article
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