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Risk behavior of Internet shopping: comparison of college students' versus non-student adults'
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Author:
Bo-chiuan Su
National Central University, Chung-Li, Taiwan
Published in:
· Proceeding
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Pages 181-185
ACM
New York, NY
, USA
©2003
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ISBN:1-58113-788-5
doi>
10.1145/948005.948029
2003 Article
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electronic commerce
risk attitudes
risk behavior
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