Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction

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Authors: Bessie Chong City University of Hong Kong, Kowloon, Hong Kong
Zhilin Yang City University of Hong Kong, Kowloon, Hong Kong
Michael Wong City University of Hong Kong, Kowloon, Hong Kong
Published in:
· Proceeding
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Pages 213-219
ACM New York, NY, USA ©2003
table of contents ISBN:1-58113-788-5 doi>10.1145/948005.948033
Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction Published by ACM 2003 Article
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