Measuring and managing the effectiveness of personalization

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Author: Liam Peyton S.I.T.E, University of Ottawa, Ottawa, ON Canada
Published in:
· Proceeding
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Pages 220-224
ACM New York, NY, USA ©2003
table of contents ISBN:1-58113-788-5 doi>10.1145/948005.948034
Measuring and managing the effectiveness of personalization Published by ACM 2003 Article
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