Effects of hypertext links on trust transfer

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Authors: Katherine J. Stewart University of Maryland, College Park, MD
Yali Zhang University of Maryland, College Park, MD
Published in:
· Proceeding
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Pages 235-239
ACM New York, NY, USA ©2003
table of contents ISBN:1-58113-788-5 doi>10.1145/948005.948037
Effects of hypertext links on trust transfer Published by ACM 2003 Article
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