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Strategic benefits of Internet referral services
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Authors:
Anindya Ghose
Carnegie Mellon University
Tridas Mukhopadhyay
Carnegie Mellon University
Uday Rajan
Carnegie Mellon University
Published in:
· Proceeding
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Pages 240-247
ACM
New York, NY
, USA
©2003
table of contents
ISBN:1-58113-788-5
doi>
10.1145/948005.948038
2003 Article
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Tags:
acquisition costs
economics
franchise fees
infomediary
management
manufacturer referral
price dispersion
referral services
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