Electronic marketplace-to-marketplace alliances: emerging trends and strategic rationales

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Authors: A. White Cranfield School of Management, Cranfield, Bedford, UK
E. M. Daniel Cranfield School of Management, Cranfield, Bedford, UK
Published in:
· Proceeding
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Pages 248-258
ACM New York, NY, USA ©2003
table of contents ISBN:1-58113-788-5 doi>10.1145/948005.948039
Electronic marketplace-to-marketplace alliances: emerging trends and strategic rationales Published by ACM 2003 Article
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