Comparison of allocation rules for paid placement advertising in search engines

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Authors: Juan Feng University of Florida, Gainseville, FL
Hemant K. Bhargava University of California, Davis, CA
David Pennock Overture, Inc., Pasadena, CA
Published in:
· Proceeding
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Pages 294-299
ACM New York, NY, USA ©2003
table of contents ISBN:1-58113-788-5 doi>10.1145/948005.948044
Comparison of allocation rules for paid placement advertising in search engines Published by ACM 2003 Article
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· Citation Count: 10


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