A study of the effect of consumer trust on consumer expectations and satisfaction: the Korean experience

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Authors: Dan J. Kim Michigan State University
Donald L Ferrin State University of New York
H Raghav Rao State University of New York
Published in:
· Proceeding
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Pages 310-315
ACM New York, NY, USA ©2003
table of contents ISBN:1-58113-788-5 doi>10.1145/948005.948046
A study of the effect of consumer trust on consumer expectations and satisfaction: the Korean experience Published by ACM 2003 Article
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