Analyzing consumer behavior at retailers with hybrid distribution channels: a trust perspective

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Authors: Maximilian Teltzrow Humboldt Universität zu Berlin, Berlin
Oliver Günther Humboldt Universität zu Berlin, Berlin
Carsten Pohle HHL- Leipzig Graduate School of Management, Leipzig
Published in:
· Proceeding
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Pages 422-428
ACM New York, NY, USA ©2003
table of contents ISBN:1-58113-788-5 doi>10.1145/948005.948060
Analyzing consumer behavior at retailers with hybrid distribution channels: a trust perspective Published by ACM 2003 Article
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