Internet advertising strategy by comparison challenge approach

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Authors: Jae Kyu Lee Korea Advanced Institute of Science and Technology, 207-43, Cheongryang, Seoul 130-012, Korea
Jae Won Lee Korea Advanced Institute of Science and Technology, 207-43, Cheongryang, Seoul 130-012, Korea
Published in:
· Proceeding
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Pages 450-457
ACM New York, NY, USA ©2003
table of contents ISBN:1-58113-788-5 doi>10.1145/948005.948063
Internet advertising strategy by comparison challenge approach Published by ACM 2003 Article
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