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 Bowei Chen

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Bibliometrics: publication history
Average citations per article4.13
Citation Count33
Publication count8
Publication years2012-2017
Available for download7
Average downloads per article235.43
Downloads (cumulative)1,648
Downloads (12 Months)344
Downloads (6 Weeks)58
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1 published by ACM
August 2017 ADKDD'17: Proceedings of the ADKDD'17
Publisher: ACM
Citation Count: 0
Downloads (6 Weeks): 11,   Downloads (12 Months): 14,   Downloads (Overall): 14

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In display advertising, users' online ad experiences are important for the advertising effectiveness. However, users have not been well accommodated in real-time bidding (RTB). This further influences their site visits and perception of the displayed banner ads. In this paper, we propose a novel computational framework which brings multimedia metrics, ...
Keywords: real-time bidding, multimedia metrics, Display advertising

2 published by ACM
August 2017 SIGIR '17: Proceedings of the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval
Publisher: ACM
Citation Count: 2
Downloads (6 Weeks): 23,   Downloads (12 Months): 121,   Downloads (Overall): 121

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Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Internet economics topic where a publisher uses auction models to sell an online user's page view to advertisers and the one with the highest bid can have her ad displayed to the user. This is also ...
Keywords: displaying advertising, ad recommendation, real-time bidding, trade-offs optimization

October 2015 Electronic Commerce Research and Applications: Volume 14 Issue 6, October 2015
Publisher: Elsevier Science Publishers B. V.
Citation Count: 0

A new advertisement option that allows an advertiser to pay a fixed CPM/CPC to purchase impressions or clicks. The fixed payment can be different to the underlying ad format.The proposed option can be priced under the lattice framework for both SV and GBM underlying models.The studied model is validated by ...
Keywords: Guaranteed delivery, Option pricing, Advertisement option, First look contract, Online advertising, Lattice framework, Stochastic volatility

4 published by ACM
October 2015 ACM Transactions on Intelligent Systems and Technology (TIST): Volume 7 Issue 1, October 2015
Publisher: ACM
Citation Count: 2
Downloads (6 Weeks): 5,   Downloads (12 Months): 26,   Downloads (Overall): 123

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In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords. In theory, auction mechanisms have many desirable economic properties. However, keyword auctions have a number of limitations including: the uncertainty in payment prices ...
Keywords: pricing model, Sponsored search, exotic option, revenue analysis

5 published by ACM
August 2014 ADKDD'14: Proceedings of the Eighth International Workshop on Data Mining for Online Advertising
Publisher: ACM
Citation Count: 6
Downloads (6 Weeks): 12,   Downloads (12 Months): 94,   Downloads (Overall): 407

Full text available: PDFPDF
There are two major ways of selling impressions in display advertising. They are either sold in spot through auction mechanisms or in advance via guaranteed contracts. The former has achieved a significant automation via real-time bidding (RTB); however, the latter is still mainly done over the counter through direct sales. ...

6 published by ACM
August 2014 KDD '14: Proceedings of the 20th ACM SIGKDD international conference on Knowledge discovery and data mining
Publisher: ACM
Citation Count: 10
Downloads (6 Weeks): 4,   Downloads (12 Months): 54,   Downloads (Overall): 394

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In this paper, we report the first empirical study and live test of the reserve price optimisation problem in the context of Real-Time Bidding (RTB) display advertising from an operational environment. A reserve price is the minimum that the auctioneer would accept from bidders in auctions, and in a second ...
Keywords: online advertising, revenue optimisation, display advertising, real-time bidding, reserve price

7 published by ACM
October 2013 RecSys '13: Proceedings of the 7th ACM conference on Recommender systems
Publisher: ACM
Citation Count: 6
Downloads (6 Weeks): 3,   Downloads (12 Months): 30,   Downloads (Overall): 474

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Personalization techniques have been widely adopted in many recommender systems. However, experiments on real-world datasets show that for some users in certain contexts, personalized recommendations do not necessarily perform better than recommendations that rely purely on popularity. Broadly, this can be interpreted by the fact that the parameters of a ...
Keywords: personalization, portfolio theory, collaborative filtering, recommender systems

8 published by ACM
April 2012 WWW '12 Companion: Proceedings of the 21st International Conference on World Wide Web
Publisher: ACM
Citation Count: 6
Downloads (6 Weeks): 1,   Downloads (12 Months): 6,   Downloads (Overall): 116

Full text available: PDFPDF
Many online advertising slots are sold through bidding mechanisms by publishers and search engines. Highly affected by the dual force of supply and demand, the prices of advertising slots vary significantly over time. This then influences the businesses whose major revenues are driven by online advertising, particularly for publishers and ...
Keywords: online advertising, ad option, risk management

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