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This is an introduction to the Proceedings of the 2017 International Conference on Social Media and Society, an annual gathering of leading social media researchers from around the world. The conference is organized by the Social Media Lab ( at Ryerson University. Now, in its 8th year, the 2017 conference in Toronto, Canada (July 28-30) features an intensive three-day program showcasing 24 double-blind peer reviewed full papers, 34 double-blind peer reviewed work-in-progress (WIP) papers, 8 workshops, 9 panels, and 36 posters. These papers were selected from research submitted by nearly 400 scholars from 43 countries and territories, working in many fields including Communications, Computer Science, Education, Journalism, Information, Management, Political Science, and Sociology. The Proceedings feature a total of 58 papers including both full and WIP papers.

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Author image not provided  Anatoliy Gruzd

Bibliometrics: publication history
Publication years2007-2017
Publication count24
Citation Count35
Available for download15
Downloads (6 Weeks)45
Downloads (12 Months)476
Downloads (cumulative)2,581
Average downloads per article172.07
Average citations per article1.46
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Author image not provided  Jenna Jacobson

No contact information provided yet.

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Publication years2015-2017
Publication count3
Citation Count0
Available for download3
Downloads (6 Weeks)12
Downloads (12 Months)127
Downloads (cumulative)243
Average downloads per article81.00
Average citations per article0.00
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Author image not provided  Philip Mai

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Bibliometrics: publication history
Publication years2015-2017
Publication count3
Citation Count0
Available for download3
Downloads (6 Weeks)12
Downloads (12 Months)127
Downloads (cumulative)243
Average downloads per article81.00
Average citations per article0.00
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Author image not provided  Bernie Hogan

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Publication years2007-2017
Publication count6
Citation Count8
Available for download3
Downloads (6 Weeks)22
Downloads (12 Months)230
Downloads (cumulative)482
Average downloads per article160.67
Average citations per article1.33
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Jeff Hemsley Jeff Hemsley
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Publication years2011-2017
Publication count15
Citation Count19
Available for download10
Downloads (6 Weeks)63
Downloads (12 Months)492
Downloads (cumulative)1,258
Average downloads per article125.80
Average citations per article1.27
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Author image not provided  K. Hazel Kwon

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Publication years2015-2017
Publication count4
Citation Count2
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Downloads (6 Weeks)9
Downloads (12 Months)86
Downloads (cumulative)182
Average downloads per article91.00
Average citations per article0.50
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Title #SMSociety17 Proceedings of the 8th International Conference on Social Media & Society table of contents
Article No. 1
Publication Date2017-07-28 (yyyy-mm-dd)
PublisherACM New York, NY, USA ©2017
ISBN: 978-1-4503-4847-8 doi>10.1145/3097286.3097287
Paper Acceptance Rate 58 of 142 submissions, 41%
Overall Acceptance Rate 78 of 189 submissions, 41%
Year Submitted Accepted Rate
SMSociety '15 47 20 43%
SMSociety '17 142 58 41%
Overall 189 78 41%

ICPS ICPS: ACM International Conference Proceeding Series

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Proceedings of the 8th International Conference on Social Media & Society
Table of Contents
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Introduction to the 2017 International Conference on Social Media and Society
Anatoliy Gruzd, Jenna Jacobson, Philip Mai, Bernie Hogan, Jeff Hemsley, K. Hazel Kwon
Article No.: 1
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This is an introduction to the Proceedings of the 2017 International Conference on Social Media and Society, an annual gathering of leading social media researchers from around the world. The conference is organized by the Social Media Lab ( ...
SESSION: Full Papers
Stance Classification of Twitter Debates: The Encryption Debate as A Use Case
Aseel Addawood, Jodi Schneider, Masooda Bashir
Article No.: 2
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Social media have enabled a revolution in user-generated content. They allow users to connect, build community, produce and share content, and publish opinions. To better understand online users' attitudes and opinions, we use stance classification. ...
Battlefront Volunteers: Mapping and Deconstructing Civilian Resilience Networks in Ukraine
Olga Boichak
Article No.: 3
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Social networks play an instrumental role in maintaining civilian resilience. During natural disasters and military conflicts, people use online platforms in an effort to reduce loss of human life and foster access to resources in their communities. ...
A Study of Tweet Veracity to Separate Rumours from Counter-Rumours
Alton Y. K. Chua, Snehasish Banerjee
Article No.: 4
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Rumours are known to propagate easily through computer-mediated communication channels such as Twitter. Their outbreak is often followed by the spread of 'counter-rumours', which are messages that debunk rumours. The probability of a tweet to be a counter-rumour ...
Platform-Specific Self-Branding: Imagined Affordances of the Social Media Ecology
Brooke Erin Duffy, Urszula Pruchniewska, Leah Scolere
Article No.: 5
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Despite the recent uptick in academic literature on self-branding across the fields of Internet studies, business/marketing, and media/cultural industries, the ways in which the digital self-brand gets reproduced across a sprawling social media ecology ...
The Presentation of Selfie in Everyday Life: Considering the Relationship Between Social Media Design and User in the Online Actions and Interactions of Young People
Harry T. Dyer
Article No.: 6
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Against a backdrop of young people increasingly using an array of social media platforms for a range of social activities [20], accessed through a variety of devices [27], this paper reports upon the findings of a research project considering the effect ...
Social Media for Social Good: A Study of Experiences and Opportunities in Rural Australia
Lisa M. Given, Denise Cantrell Winkler, Kathryn Hopps-Wallis
Article No.: 7
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Social media platforms are espoused as helpful for overcoming geographic isolation for rural people and businesses; connecting them with local, national and global communities. Yet, little research has been conducted to document social media use by rural ...
Retweets for Policy Advocates: Tweet Diffusion in The Policy Discussion Space of Universal Basic Income
Jeff Hemsley, Martha A. Garcia-Murillo, Ian P. MacInnes
Article No.: 8
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Technological advances have increasingly automated tasks that have hitherto been done by humans. The disruption to the labor market is expected to grow as more and more jobs are lost to automation. Society would benefit from the open discussion of alternative ...
Call to Retweet: Negotiated Diffusion of Strategic Political Messages
Jeff Hemsley, Sikana Tanupabrungsun, Bryan Semaan
Article No.: 9
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Twitter allows political candidates to broadcast messages directly to the public, some of which spread virally and potentially reach new audiences and supporters. During the 2014 U.S. gubernatorial election, 74 candidates posted 20,580 tweets, of which, ...
Spiral of Silence 2.0: Political Self-Censorship among Young Facebook Users
Christian Pieter Hoffmann, Christoph Lutz
Article No.: 10
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This study applies the spiral of silence theory to political discourse among digital natives on Facebook. Using structural equation modeling on a survey of 967 Facebook users in Germany under the age of 30, we find that network heterogeneity increases ...
The Collaborative Construction and Evolution of Pseudo-knowledge in Online Conversations
Joshua Introne, Luca Iandoli, Julia DeCook, Irem Gokce Yildirim, Shaima Elzeini
Article No.: 11
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Misinformation has found a new natural habitat in the digital age. Thousands of forums, blogs, and alternative news sources amplify inaccurate information to such a degree that it impacts our collective intelligence. Widespread misinformation is troubling, ...
Identifying Political Topics in Social Media Messages: A Lexicon-Based Approach
Sam Jackson, Feifei Zhang, Olga Boichak, Lauren Bryant, Yingya Li, Jeff Hemsley, Jennifer Stromer-Galley, Bryan Semaan, Nancy McCracken
Article No.: 12
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In this paper, we introduce a lexicon-based method for identifying political topics in social media messages. After discussing several critical shortcomings of unsupervised topic identification for this task, we describe the lexicon-based approach. We ...
Information Flow on Digital Social Networks during a Cultural Event: Methodology and Analysis of the "European Night of Museums 2016" on Twitter
Brigitte Juanals, Jean-Luc Minel
Article No.: 13
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In this paper, we first present a representation of message flows and their contents on Twitter, then an instrumented methodology to describe and analyze these flows and their distribution among the various stakeholders. The aim is to explore the engagement ...
Labels and sentiment in social media: On the role of perceived agency in online discussions of the refugee crisis
Ju-Sung Lee, Adina Nerghes
Article No.: 14
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By focusing on the recent events in the Middle East, that have pushed many to flee and seek refuge in neighboring countries or in Europe, we investigate dynamics of label use in social media, the emergent patterns of labeling that can cause further disaffection ...
Can We Trust Social Media Data?: Social Network Manipulation by an IoT Botnet
Masarah Paquet-Clouston, Olivier Bilodeau, David Décary-Hétu
Article No.: 15
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The size of a social media account's audience -- in terms of followers or friends count -- is believed to be a good measure of its influence and popularity. To gain quick artificial popularity on online social networks (OSN), one can buy likes, follows ...
Twitter Issue Response Hashtags as Affordances for Momentary Connectedness
Chamil Rathnayake, Daniel D. Suthers
Article No.: 16
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Online activity is commonly conceptualized in social media studies using theoretical frameworks defined for offline contexts, such as public sphere, publics, and communities. Although this approach has its merits, especially in terms of providing theoretical ...
Examining Sentiments and Popularity of Pro- and Anti-Vaccination Videos on YouTube
Melodie Yun-Ju Song, Anatoliy Gruzd
Article No.: 17
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Vaccine misinformation on social media poses significant drawbacks to the efforts of vaccine coverage rates. This research studies the interlinkages between pro- and anti-vaccine YouTube videos to help public health professionals explore new ways to ...
Angels and Devils of Digital Social Norm Enforcement: A Theory about Aggressive versus Civilized Online Comments
Lea Stahel, Katja Rost
Article No.: 18
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We develop a theory that explains when commenters choose to be aggressive versus civilized in social media depending on their personal social norm context. In particular, we enrich traditional social norm theory by introducing the concept of moral legitimacy. ...
Public Friends and Private Sharing: Understanding Shifting Privacies in Sharing Culture
Zoetanya Sujon, Lisette Johnston
Article No.: 19
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This paper seeks to address the tension between privacy and sharing culture. Despite many claims that privacy is dead, research suggests that there is a shift from privacy as an individualized right based around control to something more social, more ...
#DistractinglySexy: How Social Media was used as a Counter Narrative on Gender in STEM
Emily Tetzlaff, Emily Jago, Ann Pegoraro, Tammy Eger
Article No.: 20
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On June 8th, 2015, Nobel laureate Sir Tim Hunt freely expressed his opinion on mixed-gender labs, while attending a President's lunch at the World Conference of Science Journalists: Let me tell you about my trouble with girls. Three things happen when ...
"I'm an Addict" and Other Sensemaking Devices: A Discourse Analysis of Self-Reflections on Lived Experience of Social Media
Katrin Tiidenberg, Annette Markham, Gabriel Pereira, Mads Rehder, Ramona Dremljuga, Jannek K. Sommer, Meghan Dougherty
Article No.: 21
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How do young people make sense of their social media experiences, which rhetoric do they use, which grand narratives of technology and social media do they rely on? Based on discourse analysis of approximately 500 pages of written data and 390 minutes ...
TweetSight: Enhancing Financial Analysts' Social Media Use
Rama Adithya Varanasi, Benjamin V. Hanrahan, Shahtab Wahid, John M. Carroll
Article No.: 22
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Financial analysts utilize information from heterogeneous sources (e.g. corporate filings, economic indicators, news, and tweets) to generate unique trade ideas through a sensemaking process. In this paper, we seek to understand the role of social media ...
Benefits and Drawbacks of Using Social Media to Grieve Following the Loss of Pet
Jessica Vitak, Pamela Wisniewski, Zahra Ashktorab, Karla Badillo-Urquiola
Article No.: 23
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As social media becomes more deeply embedded into our daily lives, researchers are examining how previously private disclosures and interactions are manifesting in semi-public spaces. This study evaluates how sites like Facebook may help users grieve ...
Me, Myselfie, and I: Individual and Platform Differences in Selfie Taking and Sharing Behaviour
Zhiying Yue, Zena Toh, Michael A. Stefanone
Article No.: 24
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Although there is research on selfie-related behaviour via social media, many questions remain about the relationships between traditional mass media and new media use, creating and sharing selfies, and using selfies for relationship maintenance. In ...
Strategic Temporality on Social Media During the General Election of the 2016 U.S. Presidential Campaign
Feifei Zhang, Sikana Tanupabrungsun, Jeff Hemsley, Jerry Lamont Robinson, Bryan Semaan, Lauren Bryant, Jennifer Stromer-Galley, Olga Boichak, Yatish Hegde
Article No.: 25
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To date, little attention has been paid to the temporal nature of campaigns as they respond to events or react to the different stages of a political election -- what we define as strategic temporality. This article seeks to remedy this lack of research ...
SESSION: Work-in-Progress Papers
What is Your Data Silhouette?: Raising Teen Awareness of their Data Traces in Social Media
Amelia Acker, Leanne Bowler
Article No.: 26
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The paper reports on a series of data literacy workshops for young people ages 11 to 17, held in three Pittsburgh-area public libraries during Fall 2016. The workshops, called Data Silhouettes, served two purposes. First, as a mechanism for examining ...
Twitter bot surveys: A discrete choice experiment to increase response rates
Juan Pablo Alperin, Erik Warren Hanson, Kenneth Shores, Stefanie Haustein
Article No.: 27
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This paper presents a new methodology---the Twitter bot survey---that bridges the gap between social media research and web surveys. The methodology uses the Twitter APIs to identify a target population and then uses the API to deliver a question in ...
Glyphexts (Glyphs + Text = Effect) as Information Divide: Screen Reader Impact on Interpreting Sentimentality in Online Social Media Review Posts
Laurie J. Bonnici
Article No.: 28
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Subjective information in the form of online social media (OSM) opinion posts increasingly functions as useful information in times of uncertainty. Sentimentality frequently expressed in OSM posts includes emotions such as excitement, disbelief, and ...
Investigating the Patterns and Prevalence of UK Trade Unionism on Twitter
Wil Chivers, Helen Blakely, Steve Davies
Article No.: 29
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This paper reports on on-going exploratory research into the prevalence and patterns of social media use by trade unions in the United Kingdom. Social media platforms, like Twitter, are used by unions to organize and mobilize existing and potential members ...
How Celebrities Feed Tweeples with Personal and Promotional Tweets: Celebrity Twitter Use and Audience Engagement
Sanchari Das, Javon Goard, Dakota Murray
Article No.: 30
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In contemporary U.S. culture celebrities compete for attention and publicize their work using social media tools. Twitter is a popular platform that celebrities use to post a variety of content, however little is known about the potency of these different ...
Is Twitter a Generalizable Public Sphere?: A Comparison of 2016 Presidential Campaign Issue Importance among General and Twitter Publics
Dorian Hunter Davis
Article No.: 31
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News media often cite Twitter and other social media metrics as measures of public opinion. This study draws on a quota sample (N=420) of adult American Twitter users to determine the representativeness of the Twitter public in relation to the U.S. general ...
Context Collapse and Student Social Media Networks: Where Life and High School Collide
Vanessa P. Dennen, Stacey A. Rutledge, Lauren M. Bagdy, Jerrica T. Rowlett, Shannon Burnick, Sarah Joyce
Article No.: 32
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This study examines the intersection of high school students' in-school and out-of-school communities in a social media context. Students in two classes (10th and 12th grade) participated in a 3-day unit about social media networks and context collapse. ...
Translation, Social Media, and the Concept of Augmentation: The Good, The Bad, and The Interdisciplinary
Renée Desjardins
Article No.: 33
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Using three key news items, this paper begins with a brief assessment of how the digital landscape has impacted the Canadian language services industry, with specific attention given to the relationship between social media and translation. While social ...
Comparing Civility and Inclusivity of E-Discussion Forum and Radio Talk Platform: A Critical Discourse Analysis of User Comments on the Newest and Oldest 'Faceless', Mediated Discursive Spaces
Shreenita Ghosh, Ritomaitree Sarkar
Article No.: 34
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This study examines user comments of radio talk show call-ins and the corresponding digital discussion forums comments for National Public Radio's (NPR) show On Point. While both media platforms are anonymous and moderated rigorously by NPR staff, the ...
Social Media Use by Government in Canada: Examining Interactions of Immigration, Refugees and Citizenship Canada on Twitter and Facebook
Maria Gintova
Article No.: 35
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In 2011, the Government of Canada acknowledged the need to use social media to interact with the public for the first time. The Open Dialogue stream of initiatives within the Canada's Action Plan on Open Government called for a two-way dialogue between ...
Exploring the Perception of Influencers Vs. Traditional Celebrities: Are Social Media Stars a New Type of Endorser?
Jan-Frederik Gräve
Article No.: 36
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The growing popularity of social media networks enables individuals to acquire large audiences of up to several million people on these platforms. Companies are starting to recognize this potential especially for young target groups, and to hire these ...
Super Bowl Live Tweets: The Usage of Social Media during a Sporting Event
Youngsub Han, Beomseok Hong, Kwangmi Ko Kim
Article No.: 37
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The development and popularity of social networking sites (SNS) and technology have changed audiences' media consumption patterns, particularly TV viewing. TV audiences share their viewing experiences real-time through computer-mediated communication, ...
The Political Economy of Social Data: A Historical Analysis of Platform-Industry Partnerships
Anne Helmond, David B. Nieborg, Fernando N. van der Vlist
Article No.: 38
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Social media platform-industry partnerships are essential to understanding the politics and economics of social data circulating among platforms and third parties. Using Facebook as a case study, this paper develops a novel methodology for empirically ...
Is No Election News Good News?: The 2015 Canadian Election and Locally Relevant News on Twitter
Jaigris Hodson, April Lindgren
Article No.: 39
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This study uses the 2015 Canadian Federal election as a case study to examine whether Twitter is used to spread locally relevant political news in Canadian communities outside major urban centres in the month leading up to an election. We examined eight ...
Free Pile Sort as a Method to Understand Gender Differences: An Ecological Model of Social Media Use
Jaigris Hodson, Brian Traynor, Gilbert Wilkes
Article No.: 40
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This pilot study looks at a novel methodology that helps to understand how people choose which social platform to use. Beginning with the assumption that affordances alone cannot explain differences in social media platform choice, we propose an ecological ...
Facebook Escapism and Online Political Participation
Christian Pieter Hoffmann, Christoph Lutz, Severina Müller, Miriam Meckel
Article No.: 41
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Recently, much scholarship has investigated how social media use affects citizens' political participation, online and offline. In general, social media use has a positive but weak effect on participation. However, different use types exert a differentiated ...
The Paris Climate Talks (COP21) in Visual Social Media
Jill Hopke, Luis Hestres
Article No.: 42
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Within networked, digital media spaces, new news platforms are reconfiguring traditional news production norms through hybrid cultural practices, giving rise to new paradigms of journalism. There is an increased emphasis on transparency and accountability, ...
Challenging Music Education: The Transformative Potential of Social Media
Stephanie Horsley, Janice Waldron
Article No.: 43
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Music is a ubiquitous phenomenon that is used to shape personal, community, and cultural identities and forms the basis of significant economic activity and engagement. Given that musical activities are predicated on social interaction, the potential ...
Measured Beauty: Exploring the aesthetics of Instagram's fashion influencers
Emily Hund
Article No.: 44
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This paper draws upon a sample of Instagram images posted by the fashion industry's top "digital influencers" to explore what kinds of visuality succeeds in a social media environment increasingly dominated by metrics and commercialization. It argues ...
Crisis and Collective Problem Solving in Dark Web: An Exploration of a Black Hat Forum
K. Hazel Kwon, J. Hunter Priniski, Soumajyoti Sarkar, Jana Shakarian, Paulo Shakarian
Article No.: 45
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This paper explores the process of collective crisis problem-solving in the darkweb. We conducted a preliminary study on one of the Tor-based darkweb forums, during the shutdown of two marketplaces. Content analysis suggests that distrust permeated the ...
Branding Practices in The New(Er) Media: A Comparison of Retailer Twitter and Web-Based Images
James Lannigan
Article No.: 46
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To date, there has been little empirical focus on how different online mediums affect the branding practices of retailers. In this working paper, I compare how specialty coffee retailers of different sizes use webpages and Twitter. I examine over 2800 ...
Rethinking Emotional Desensitization to Violence: Methodological and Theoretical Insights From Social Media Data
Jianing Li, Devin Conathan, Ceri Hughes
Article No.: 47
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While the term "desensitization" has been employed in the studies of media and real world violence, its longitudinal effect is largely unexplored due to methodological difficulties. This paper applies computerized linguistic analysis to study the longitudinal ...
When private and professional lives meet: The impact of digital footprints on employees and political candidates
Reham Ebada Mohamed, Thais Bardini Idalino, Sonia Chiasson
Article No.: 48
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We present the results of a between-subjects survey with 459 participants to gather opinions of privacy and how such online content should impact job candidates and political candidates, respectively. Our analysis explores differences between the two ...
Identifying Bots in the Australian Twittersphere
Brenda Moon
Article No.: 49
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Identification of bots on Twitter can be difficult, and successful approaches often use an iterative workflow, applying different techniques to identify discrete groups of bots. This paper presents first results of the application of this iterative workflow ...
Clickwrap Impact: Quick-Join Options and Ignoring Privacy and Terms of Service Policies of Social Networking Services
Jonathan A. Obar, Anne Oeldorf-Hirsch
Article No.: 50
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A qualitative survey analysis was conducted, assessing user interactions with the consent materials of a fictitious social networking service, NameDrop. Findings reveal that the quick-join clickwrap option, common to social networking services, hinders ...
Growth and Inequality of Participation in Online Communities: A Longitudinal Analysis
Elliot Panek, Connor Hollenbach, Jinjie Yang, Tyler Rhodes
Article No.: 51
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The online communities of Reddit provide an ideal testing ground for determining the ways in which growth affect communities. By analyzing comments made on Reddit between 2008 and 2016, we demonstrate that Reddit consists of multiple communities growing ...
'My Data, My Bad ...': Young People's Personal Data Understandings and (Counter)Practices
Luci Pangrazio, Neil Selwyn
Article No.: 52
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Large quantities of personal data are now being generated, collated and processed through young people's uses of social media. Third parties increasingly use these data to profile, predict and position the individuals they are associated with. These ...
Idols of Promotion: The Triumph of Self-Branding in the Social Media Age
Brooke Erin Duffy, Jefferson Pooley
Article No.: 53
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YouTube stars, Instagram influencers, and other social media personalities have achieved an elevated status in the popular imagination. This work-in-progress situates the valourization of digital fame in a socio-historical context, invoking critical ...
The Cognitive Benefits of Social Media Use in Later Life: Results of a Randomized, Controlled Pilot Study
Kelly Quinn
Article No.: 54
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Research on the effects of social media use at older ages has largely been focused on social benefits. Yet, participation in these new media forms may result in other favorable outcomes, such as improved cognitive functioning. Using a wait list control ...
'Paradigm Clash' in the Digital Labor Literature: Reconciling Critical Theory and Interpretive Approach in Empirical Research
Olga Rodak, Karolina Mikołajewska-Zajac
Article No.: 55
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'Digital labour' has become an umbrella term for the stream of research dealing with web users' participation in digital culture. It critically frames social media participation within a wider political economy of the Internet where it is captured and ...
Social Media, U.S. Presidential Campaigns, and Public Opinion Polls: Disentangling Effects
Patrícia G. C. Rossini, Jeff Hemsley, Sikana Tanupabrungsun, Feifei Zhang, Jerry Robinson, Jennifer Stromer-Galley
Article No.: 56
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The use of digital technologies by political campaigns has been a topic of scholarly concern for over two decades. However, these studies have been mostly focused on analyzing the use of digital platforms without considering contextual factors of the ...
Motivations for Sharing News on Social Media
L. Y.C. Wong, Jacquelyn Burkell
Article No.: 57
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Social media have become an important part of everyday communication, and a platform for sharing and 're-sharing' of information. We discover news through our social networks and pass some of what we encounter along to others in those same networks. ...
Promoting Hook-Ups or Filling Sexual Health Information Gaps?: Exploring Young People's Sex Talk on Facebook
Tien Ee Dominic Yeo, Tsz Hang Chu
Article No.: 58
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Social media hold enormous potential for sexuality education and sexual health promotion among young people given the audience reach and interactive functions that could be adapted for intervention delivery. This paper reports the preliminary findings ...
Tweeting Mass Shootings: The Dynamics of Issue Attention on Social Media
Yini Zhang, Yidong Wang, Jordan Foley, Jiyoun Suk, Devin Conathan
Article No.: 59
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Mass shootings in the United States have gained public attention in the past decade and have elicited heated debate over firearm regulations. Meanwhile, social media outlets like Twitter have become a central platform for such attention. In this paper, ...

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