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Web user de-identification in personalization

Published:21 April 2008Publication History

ABSTRACT

It is a kind of privacy infraction in personalized web service if the user profile submitted to one web site transferred to another site without user permission. That can cause the second web site easily re-identify to whom these personal data belong, no matter whether the transfer is under control or by hacking.

This paper presents a portable solution for users to bind their sensitive web data under the appointed domain. Such data, including query logs, user accounts, click stream etc, could be used to identify the sensitive information of the particular user. By our domain stretching de-identification method, if personal data leak from domain A to B, the web user could still not be identified even though he logins to sites under domain B using the same name and password. In the experiment implemented by javascript, we show the flexibility and efficiency of our de-identification approach.

References

  1. Yabo Xu, Benyu Zhang, Zheng Chen and Ke Wang, Privacy-Enhancing Personalized Web Search. International World Wide Web Conference, WWW 2007. May 8--12, 2007, Banff, Alberta, Canada. Google ScholarGoogle ScholarDigital LibraryDigital Library
  2. Blake Ross, Collin Jackson, Nicholas Miyake, Dan Boneh, and John C. Mitchell. Stronger Password Authentication Using Browser Extensions. Proeedings of the 14th Usenix Security Symposium, 2005 Google ScholarGoogle ScholarDigital LibraryDigital Library
  3. Javascript RSA library: http://www.ohdave.com/rsaGoogle ScholarGoogle Scholar
  4. Demo: http://www.cs.fudan.edu.cn/wimlab/deidtGoogle ScholarGoogle Scholar

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  1. Web user de-identification in personalization

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      • Published in

        cover image ACM Conferences
        WWW '08: Proceedings of the 17th international conference on World Wide Web
        April 2008
        1326 pages
        ISBN:9781605580852
        DOI:10.1145/1367497

        Copyright © 2008 ACM

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        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 21 April 2008

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