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The 7% rule: fact, fiction, or misunderstanding

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Philip YaffeAuthors Info & Claims

Ubiquity, Volume 2011, Issue October

Article No.: 1, Pages 1 - 5

https://doi.org/10.1145/2043155.2043156

Published: 01 October 2011 Publication History

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Abstract

In 1971, Albert Mehrabian published a book Silent Messages, in which he discussed his research on non-verbal communication. He concluded that prospects based their assessments of credibility on factors other than the words the salesperson spoke---the prospects studied assigned 55 percent of their weight to the speaker's body language and another 38 percent to the tone and music of their voice. They assigned only 7 percent of their credibility assessment to the salesperson's actual words. Over the years, this limited experiment evolved to a belief that movement and voice coaches would be more valuable to teaching successful communication than speechwriters. In fact, in 2007 Allen Weiner published So Smart But… discussing how to put this principle to work in organizations.

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Kalateh SEstrada-Jimenez LNikghadam-Hojjati SBarata J(2024)A Systematic Review on Multimodal Emotion Recognition: Building Blocks, Current State, Applications, and ChallengesIEEE Access10.1109/ACCESS.2024.343085012(103976-104019)Online publication date: 2024
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De Bruyckere P(2023)Comment on Target Article by Jared Bartels—What if Ideology is Rather Just Being Lazy?Psychology Learning & Teaching10.1177/1475725723119534822:3(279-282)Online publication date: 18-Aug-2023
https://doi.org/10.1177/14757257231195348
Coyne ASapkota KMcGinn C(2023)“Who said that?” Applying the Situation Awareness Global Assessment Technique to Social TelepresenceACM Transactions on Human-Robot Interaction10.1145/3592801Online publication date: 25-Apr-2023
https://doi.org/10.1145/3592801
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The 7% rule: fact, fiction, or misunderstanding
1. General and reference

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Published In

Ubiquity Volume 2011, Issue October

October 2011

7 pages

EISSN:1530-2180

DOI:10.1145/2043155

Issue’s Table of Contents

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 October 2011

Published in UBIQUITY Volume 2011, Issue October

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Kalateh SEstrada-Jimenez LNikghadam-Hojjati SBarata J(2024)A Systematic Review on Multimodal Emotion Recognition: Building Blocks, Current State, Applications, and ChallengesIEEE Access10.1109/ACCESS.2024.343085012(103976-104019)Online publication date: 2024
https://doi.org/10.1109/ACCESS.2024.3430850
De Bruyckere P(2023)Comment on Target Article by Jared Bartels—What if Ideology is Rather Just Being Lazy?Psychology Learning & Teaching10.1177/1475725723119534822:3(279-282)Online publication date: 18-Aug-2023
https://doi.org/10.1177/14757257231195348
Coyne ASapkota KMcGinn C(2023)“Who said that?” Applying the Situation Awareness Global Assessment Technique to Social TelepresenceACM Transactions on Human-Robot Interaction10.1145/3592801Online publication date: 25-Apr-2023
https://doi.org/10.1145/3592801
Surana ARathod MGite SPatil SKotecha KSelvachandran GQuek SAbraham A(2023)An audio-based anger detection algorithm using a hybrid artificial neural network and fuzzy logic modelMultimedia Tools and Applications10.1007/s11042-023-16815-783:13(38909-38929)Online publication date: 6-Oct-2023
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Maher KHuang ZSong JDeng XLai YMa CWang HLiu YWang H(2022)E-ffective: A Visual Analytic System for Exploring the Emotion and Effectiveness of Inspirational SpeechesIEEE Transactions on Visualization and Computer Graphics10.1109/TVCG.2021.311478928:1(508-517)Online publication date: Jan-2022
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Chuey P(2017)It’s Rarely Just About the FoodCanadian Journal of Dietetic Practice and Research10.3148/cjdpr-2017-02378:3(145-149)Online publication date: Sep-2017
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Rule-based triphone mapping for acoustic modeling in automatic speech recognition

Bernard Horwitz interview: February 7, 1973

Grace Murray Hopper (1906-1992) interview: January 7, 1969

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