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Modelling the Role of Trust in Social Relationships

Published:26 November 2015Publication History
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Abstract

A social trust model is presented for investigating social relationships and social networks in the real world and in social media. The results demonstrate that multilevel social structures, with a few strong relationships, more medium ties, and large numbers of weak ties, emerge in an evolutionary simulation when well-being and alliances are rewarded with high levels of social interaction. ‘Favour-the-few’ trust strategies were more competitive than others under a wide range of fitness conditions, suggesting that the development of complex, multilevel social structures depends on capacity for high investment in social time and preferential social interaction strategies.

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    • Published in

      cover image ACM Transactions on Internet Technology
      ACM Transactions on Internet Technology  Volume 15, Issue 4
      Special Issue on Trust in Social Networks and Systems
      December 2015
      88 pages
      ISSN:1533-5399
      EISSN:1557-6051
      DOI:10.1145/2851090
      • Editor:
      • Munindar P. Singh
      Issue’s Table of Contents

      Copyright © 2015 ACM

      Publisher

      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 26 November 2015
      • Received: 1 August 2015
      • Accepted: 1 August 2015
      • Revised: 1 March 2015
      Published in toit Volume 15, Issue 4

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