Learning Graph-based POI Embedding for Location-based Recommendation

ABSTRACT

With the rapid prevalence of smart mobile devices and the dramatic proliferation of location-based social networks (LBSNs), location-based recommendation has become an important means to help people discover attractive and interesting points of interest (POIs). However, the extreme sparsity of user-POI matrix and cold-start issue create severe challenges, causing CF-based methods to degrade significantly in their recommendation performance. Moreover, location-based recommendation requires spatiotemporal context awareness and dynamic tracking of the user's latest preferences in a real-time manner.

To address these challenges, we stand on recent advances in embedding learning techniques and propose a generic graph-based embedding model, called GE, in this paper. GE jointly captures the sequential effect, geographical influence, temporal cyclic effect and semantic effect in a unified way by embedding the four corresponding relational graphs (POI-POI, POI-Region, POI-Time and POI-Word)into a shared low dimensional space. Then, to support the real-time recommendation, we develop a novel time-decay method to dynamically compute the user's latest preferences based on the embedding of his/her checked-in POIs learnt in the latent space. We conduct extensive experiments to evaluate the performance of our model on two real large-scale datasets, and the experimental results show its superiority over other competitors, especially in recommending cold-start POIs. Besides, we study the contribution of each factor to improve location-based recommendation and find that both sequential effect and temporal cyclic effect play more important roles than geographical influence and semantic effect.

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Index Terms

• Human-centered computing

  • Collaborative and social computing

    • Collaborative and social computing theory, concepts and paradigms

      • Collaborative filtering

      • Social recommendation

• Information systems

  • Information systems applications

    • Spatial-temporal systems

      • Location based services