The impact of social network structure on the growth and survival of online communities

ABSTRACT

While online communities are important platforms for various social activities, many online communities fail to survive, which motivates researchers to investigate factors affecting the growth and survival of online communities. We comprehensively examine the effects of a wide variety of social network features on the growth and survival of communities in Reddit. We show that several social network features, including clique ratio, density, clustering coefficient, reciprocity and centralization, have significant effects on the survival of communities. In contrast, we also show that social network features examined in this paper only have weak effects on the growth of communities. Moreover, we conducted experiments predicting future growth and survival of online communities from social network features. The results show that social network features are useful for predicting the survival of communities but not for predicting their growth.

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