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extended-abstract

Social Media in Accommodating Sex Education Exigency in China

Published:03 October 2020Publication History

ABSTRACT

Drawing on digital genre theory with a focus on textual analysis, this research focuses on a WeChat official account, MAYLOVE, to analyze how it create various genres of multimodal texts to communicate sex-related knowledge to the subscribers. With regular updates and push notifications, MAYLOVE works as education and empowerment by spreading sex-related knowledge, which may help accommodate sex education exigency in China.

References

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  • Published in

    cover image ACM Conferences
    SIGDOC '20: Proceedings of the 38th ACM International Conference on Design of Communication
    October 2020
    273 pages
    ISBN:9781450375252
    DOI:10.1145/3380851

    Copyright © 2020 Owner/Author

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    • Published: 3 October 2020

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    • extended-abstract
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    • Refereed limited

    Acceptance Rates

    Overall Acceptance Rate355of582submissions,61%

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