skip to main content
research-article

An Analysis for Elements of Affecting the Establishment and Promotion of Micro-business Trust in C2C Model under WeChat Circumstance

Authors Info & Claims
Published:05 May 2021Publication History
Skip Abstract Section

Abstract

The core of micro-business and consumer transactions is trust. Based on the Theory of Reasoned Action and Technology Acceptance Model, this article discusses the factors of the establishment and promotion of micro-business trust from the trust orientation of consumer, the trust of WeChat businesses, and the trust of WeChat platform. Data were obtained by questionnaire, and SPSS software was used for data reliability and multiple regression analysis. It is concluded that all three levels have a significant positive impact on the establishment and promotion of C2C mode micro-business trust. The trust of WeChat businesses and the trust of WeChat platform have a greater influence on the establishment of micro-business trust. The trust orientation of consumer and the trust of WeChat businesses have a greater impact on the promotion of micro-business trust. Among them, the WeChat business trust level is the most important factor.

References

  1. Wang Lepeng, Li Chunli, and Wang Ying. 2016. Discussion on the operation mode of micro business in trust economy. Sci. Mosaic 10, 8 (2016), 111–114.Google ScholarGoogle Scholar
  2. E. D. Matemba and G. Li. 2018. Consumers' willingness to adopt and use WeChat wallet: An empirical study in South Africa. Technol. Soc. 53, 5 (2018), 55–68.Google ScholarGoogle ScholarCross RefCross Ref
  3. S. W. Hung, M. J. Cheng, and P. C. Chiu. 2019. Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores—A multi-channel view. Service Bus. 13, 1 (2019), 1–23.Google ScholarGoogle ScholarCross RefCross Ref
  4. Y. U. Hua. 2016. China's WeChat business as new formats: The current situation, development trend and countermeasures. China Bus. Market 30, 12 (2016), 47–56.Google ScholarGoogle Scholar
  5. Y. Cong and Y. Zheng. 2017. Study on operation mode of agricultural supply chain in WeChat business environment. J. Service Sci. Manage. 10, 3 (2017), 330.Google ScholarGoogle ScholarCross RefCross Ref
  6. Patrick Poona and Gerald Albaumb. 2019. Consumer trust in internet marketing and direct selling in china. J. Relation. Market. 18, 3 (2019), 216–232Google ScholarGoogle ScholarCross RefCross Ref
  7. M. C. Yu, Q. Mai, S. B. Tsai, and Y. Dai. 2018. An empirical study on the organizational trust, employee-organization relationship and innovative behaviour from the integrated perspective of social exchange and organizational sustainability. Sustainability 10, 3 (2018), 864.Google ScholarGoogle ScholarCross RefCross Ref
  8. J. M. Jensen and C. Wagner. 2018. A cross-national comparison of millennial consumers’ initial trust towards an e-travel website. Market. Intell. Plan. 36, 3 (2018), 318–333.Google ScholarGoogle ScholarCross RefCross Ref
  9. J. D. Zhao, J. S. Huang, and S. Su. 2019. The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective. J. Retail. Consumer Services 50, 9 (2019), 42–49.Google ScholarGoogle ScholarCross RefCross Ref
  10. S. A. Olaleye, J. Salo, and D. C. Ukpabi. 2018. The role of reputation on trust and loyalty: A cross-cultural analysis of tablet e-tailing. Int. J. E-Bus. Res. 14, 2 (2018), 61–75. Google ScholarGoogle ScholarDigital LibraryDigital Library
  11. Yanhong Chen, Yaobin Lu, Bin Wang, and Zhao Pan. 2019. How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Info. Manage. 56, 2 (2019), 236–248Google ScholarGoogle Scholar
  12. Deng Zhihong, Li Jinqing, and Wang Xiangang. 2013. Empirical study on evaluation of e-service quality, customer satisfaction, and customer loyalty in Chinese C2C markets. Sci. Technol. Manage. Res. 33, 6 (2013), 188–191+241.Google ScholarGoogle Scholar
  13. Chang Yaping, Xiao Wanfu, Yan Jun, Qiu Yuanyuan, and Fu Jie. 2014. Influence of service quality on phase trust under C2C environment. Chinese J. Manage. 11, 8 (2014), 1215–1223.Google ScholarGoogle Scholar
  14. Zhang Gang and Zhang Dongfang. 2004. Evaluation of foreign trust source models. Foreign Econ. Manage. 26, 12 (2004), 21–25.Google ScholarGoogle Scholar
  15. Hou Lisong, Chen Zeying, and Tong Junjie. 2017. Research on Influencing factors and mechanism of customer trust in WeChat. Finance Econ. 2, 75–87.Google ScholarGoogle Scholar

Index Terms

  1. An Analysis for Elements of Affecting the Establishment and Promotion of Micro-business Trust in C2C Model under WeChat Circumstance

    Recommendations

    Comments

    Login options

    Check if you have access through your login credentials or your institution to get full access on this article.

    Sign in

    Full Access

    • Published in

      cover image ACM Transactions on Asian and Low-Resource Language Information Processing
      ACM Transactions on Asian and Low-Resource Language Information Processing  Volume 20, Issue 3
      May 2021
      240 pages
      ISSN:2375-4699
      EISSN:2375-4702
      DOI:10.1145/3457152
      Issue’s Table of Contents

      Copyright © 2021 Association for Computing Machinery.

      Publisher

      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 5 May 2021
      • Online AM: 7 May 2020
      • Accepted: 1 May 2020
      • Revised: 1 April 2020
      • Received: 1 February 2020
      Published in tallip Volume 20, Issue 3

      Permissions

      Request permissions about this article.

      Request Permissions

      Check for updates

      Qualifiers

      • research-article
      • Refereed

    PDF Format

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    HTML Format

    View this article in HTML Format .

    View HTML Format
    About Cookies On This Site

    We use cookies to ensure that we give you the best experience on our website.

    Learn more

    Got it!