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Construction of Marketing Curriculum System Based on Blending Learning “3+2” Joint Training of Higher Vocational and Undergraduate Education Using NLP for Marketing Document Management and Information Retrieval

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Published:12 November 2022Publication History
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EXPRESSION OF CONCERN: ACM is issuing a formal Expression of Concern for all papers published in the TALLIP Special Issue on Self-Learning Systems and Pattern Recognition and Exploitation for Multimedia Asian Information Processing while a thorough investigation takes place with regards to the integrity of the peer review process. ACM strongly suggests that papers in this special issue not be cited in the literature until ACM's investigation has concluded and final decisions have been made regarding the integrity of the peer review process.

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Abstract

The blended learning system provides educational tools to a student in accordance with the student's expressed educational interests, and it is a mix of online training and assignments, giving them more control over the learning and other developmental facets, which it has a profound impact on current higher education. This article analyzes the “3+2” segmented training mode of higher vocational education and undergraduate education, discusses the problems existing in the curriculum system of marketing major in higher vocational education under this training mode and the transformative potential of blended learning in the context of the challenges facing higher education, with the perspective of Natural language Processing (NLP) Assistance on Digital library management, and in NLP the human language is divided into segments, so that the grammatical structure and the actual meaning of the words can be analyzed and understood that puts forward corresponding measures to promote the development of the integration of segmented training courses of higher vocational education and undergraduate education by smart technologies and improve the quality of marketing talents jointly trained under higher vocational education and undergraduate education. The observational results predict the research of some scholars and, this article puts forward the opinions of curriculum construction, and designs the integrated curriculum system diagram, to have a certain reference for the “3+2” joint training mode with the compounding of the NLP Assistance on Digital Management attains an effective and accurate outcome with the construction of marketing curriculum system based on blending learning.

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  1. Construction of Marketing Curriculum System Based on Blending Learning “3+2” Joint Training of Higher Vocational and Undergraduate Education Using NLP for Marketing Document Management and Information Retrieval

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    • Published in

      cover image ACM Transactions on Asian and Low-Resource Language Information Processing
      ACM Transactions on Asian and Low-Resource Language Information Processing  Volume 21, Issue 6
      November 2022
      372 pages
      ISSN:2375-4699
      EISSN:2375-4702
      DOI:10.1145/3568970
      Issue’s Table of Contents

      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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      New York, NY, United States

      Publication History

      • Published: 12 November 2022
      • Online AM: 30 March 2022
      • Accepted: 4 March 2022
      • Revised: 24 February 2022
      • Received: 28 January 2022
      Published in tallip Volume 21, Issue 6

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