research-article

Assessing the Value Orientations of Contributors to Virtual Citizen Science Projects

Authors:

Eunmi (Ellie) Jeong,

Liz Dowthwaite,

Laura TrouilleAuthors Info & Claims

C&T '23: Proceedings of the 11th International Conference on Communities and Technologies

Pages 191 - 202

https://doi.org/10.1145/3593743.3593782

Published: 29 May 2023 Publication History

Abstract

Like other crowdsourcing communities, e.g., Wikipedia, citizen science projects struggle to attract and retain long-term contributors. Long-term contributors are critical to the success of many projects; research about motivational drivers has attracted the attention of many scholars. Prior literature has argued that values are motivational constructs linked to behavioral outcomes, and value orientations differ among demographic groups and cultures. In this paper, we assess the value orientations of volunteers who contribute to Zooniverse - an online platform that connects the public and researchers who collaborate on scientific research. We conducted an online survey (N=5,436) to measure the value orientations of Zooniverse contributors using Schwartz’s’ Portrait Values Questionnaire (PVQ). We found the most salient value orientations of the population were achievement, self-direction, and security. Value prioritization differs slightly among some demographic groups. We present strategies for motivating contributions based on value orientations in the discussion.

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Cited By

Jeong EJackson CDowthwaite LJohnson CTrouille L(2024)How Personal Value Orientations Influence Behaviors in Digital Citizen ScienceProceedings of the ACM on Human-Computer Interaction10.1145/36373418:CSCW1(1-25)Online publication date: 26-Apr-2024
https://dl.acm.org/doi/10.1145/3637341

Index Terms

Assessing the Value Orientations of Contributors to Virtual Citizen Science Projects
1. General and reference
  1. Cross-computing tools and techniques
    1. Evaluation
  2. Document types
    1. Surveys and overviews
2. Social and professional topics
  1. User characteristics

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C&T '23: Proceedings of the 11th International Conference on Communities and Technologies

May 2023

279 pages

ISBN:9798400707582

DOI:10.1145/3593743

Copyright © 2023 ACM.

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Published: 29 May 2023

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C&T '23: The 11th International Conference on Communities and Technologies

May 29 - June 2, 2023

Lahti, Finland

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Cited By

Jeong EJackson CDowthwaite LJohnson CTrouille L(2024)How Personal Value Orientations Influence Behaviors in Digital Citizen ScienceProceedings of the ACM on Human-Computer Interaction10.1145/36373418:CSCW1(1-25)Online publication date: 26-Apr-2024
https://dl.acm.org/doi/10.1145/3637341

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