Jorzik NKirchhof PMueller-Langer F(2023)Industrial Data Sharing and Data Readiness: A Law and Economics PerspectiveSSRN Electronic Journal10.2139/ssrn.4607090Online publication date: 2023
https://doi.org/10.2139/ssrn.4607090
Schnadower Mustri EAdjerid IAcquisti A(2023)Behavioral Advertising and Consumer Welfare: An Empirical InvestigationSSRN Electronic Journal10.2139/ssrn.4398428Online publication date: 2023
https://doi.org/10.2139/ssrn.4398428
Jorzik NKirchhof PMueller-Langer F(2023)Industrial data sharing and data readiness: a law and economics perspectiveEuropean Journal of Law and Economics10.1007/s10657-023-09787-457:1-2(181-205)Online publication date: 26-Dec-2023
https://doi.org/10.1007/s10657-023-09787-4
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Online advertising, behavioral targeting, and privacy

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Published In

Communications of the ACM Volume 54, Issue 5

May 2011

134 pages

ISSN:0001-0782

EISSN:1557-7317

DOI:10.1145/1941487

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Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Published: 01 May 2011

Published in CACM Volume 54, Issue 5

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Jorzik NKirchhof PMueller-Langer F(2023)Industrial Data Sharing and Data Readiness: A Law and Economics PerspectiveSSRN Electronic Journal10.2139/ssrn.4607090Online publication date: 2023
https://doi.org/10.2139/ssrn.4607090
Schnadower Mustri EAdjerid IAcquisti A(2023)Behavioral Advertising and Consumer Welfare: An Empirical InvestigationSSRN Electronic Journal10.2139/ssrn.4398428Online publication date: 2023
https://doi.org/10.2139/ssrn.4398428
Jorzik NKirchhof PMueller-Langer F(2023)Industrial data sharing and data readiness: a law and economics perspectiveEuropean Journal of Law and Economics10.1007/s10657-023-09787-457:1-2(181-205)Online publication date: 26-Dec-2023
https://doi.org/10.1007/s10657-023-09787-4
Chalhoub GFlechais I(2022)Data Protection at a Discount: Investigating the UX of Data Protection from User, Designer, and Business Leader PerspectivesProceedings of the ACM on Human-Computer Interaction10.1145/35555376:CSCW2(1-36)Online publication date: 11-Nov-2022
https://dl.acm.org/doi/10.1145/3555537
Lego T(2021)Privacy and Cost Concerns in Online Advertising—Literature Review and AnalysisDevelopments in Information & Knowledge Management for Business Applications10.1007/978-3-030-77916-0_17(529-568)Online publication date: 16-Aug-2021
https://doi.org/10.1007/978-3-030-77916-0_17
Fernández Barbudo C(2020)Hacia una privacidad colectiva: repensar las bases teóricas de la distinción público/privado en la economía de la vigilanciaTeknokultura. Revista de Cultura Digital y Movimientos Sociales10.5209/tekn.6684417:1(69-76)Online publication date: 29-Jan-2020
https://doi.org/10.5209/tekn.66844
Robles-Bykbaev YOyola-Flores CRobles-Bykbaev VLópez-Nores MIngavélez-Guerra PPazos-Arias JPesántez-Avilés FRamos-Cabrer M(2019)A Bespoke Social Network for Deaf Women in Ecuador to Access Information on Sexual and Reproductive HealthInternational Journal of Environmental Research and Public Health10.3390/ijerph1620396216:20(3962)Online publication date: 17-Oct-2019
https://doi.org/10.3390/ijerph16203962
Lian SCha TXu Y(2019)Enhancing geotargeting with temporal targeting, behavioral targeting and promotion for comprehensive contextual targetingDecision Support Systems10.1016/j.dss.2018.12.004117(28-37)Online publication date: Feb-2019
https://doi.org/10.1016/j.dss.2018.12.004
Masur PTeutsch DDienlin T(2019)Privatheit in der Online-KommunikationHandbuch Online-Kommunikation10.1007/978-3-658-18016-4_16(337-365)Online publication date: 28-Apr-2019
https://doi.org/10.1007/978-3-658-18016-4_16
Xu HHao SSari AWang H(2018)Privacy Risk Assessment on Email TrackingIEEE INFOCOM 2018 - IEEE Conference on Computer Communications10.1109/INFOCOM.2018.8486432(2519-2527)Online publication date: Apr-2018
https://doi.org/10.1109/INFOCOM.2018.8486432
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Is Combining Contextual and Behavioral Targeting Strategies Effective in Online Advertising?

How much can behavioral targeting help online advertising?

An economic analysis of online advertising using behavioral targeting

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