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Result 1 – 5 of 5
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1 published by ACM
November 2017 HotNets-XVI: Proceedings of the 16th ACM Workshop on Hot Topics in Networks
Publisher: ACM
Citation Count: 1
Downloads (6 Weeks): 6,   Downloads (12 Months): 62,   Downloads (Overall): 194

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For many years, the research community, practitioners, and regulators have used myriad methods and tools to understand the complex structure and behavior of ISPs from the edge of the network. Unfortunately, the nature of these techniques forces the researcher to find a balance between ISP-coverage, user scale, and accuracy. In ...
Keywords: Advertising measurements, Internet measurements
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2 published by ACM
December 2015 CoNEXT '15: Proceedings of the 11th ACM Conference on Emerging Networking Experiments and Technologies
Publisher: ACM
Citation Count: 12
Downloads (6 Weeks): 10,   Downloads (12 Months): 107,   Downloads (Overall): 285

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Online Behavioural targeted Advertising (OBA) has risen in prominence as a method to increase the effectiveness of online advertising. OBA operates by associating tags or labels to users based on their online activity and then using these labels to target them. This rise has been accompanied by privacy concerns from ...
Keywords: advertising, measurement, privacy, web transparency

3 published by ACM
May 2015 MobiSys '15: Proceedings of the 13th Annual International Conference on Mobile Systems, Applications, and Services
Publisher: ACM
Citation Count: 14
Downloads (6 Weeks): 5,   Downloads (12 Months): 59,   Downloads (Overall): 548

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Advertising is the primary source of revenue for many mobile apps. One important goal of the ad delivery process is targeting users, based on criteria like users' geolocation, context, demographics, long-term behavior, etc. In this paper we report an in-depth study that broadly characterizes what targeting information mobile apps send ...
Keywords: in-app advertising, measurement, mobile advertising, targeted advertising, user profiles

4 published by ACM
November 2016 IMC '16: Proceedings of the 2016 Internet Measurement Conference
Publisher: ACM
Citation Count: 0
Downloads (6 Weeks): 6,   Downloads (12 Months): 53,   Downloads (Overall): 313

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Users on today's Internet are subjected to a barrage of advertising and privacy concerning practices. However there is a gap in understanding the treatment of not-logged-in and logged-in users on websites. To address this gap in understanding, we create accounts and crawl 345 popular websites from 14 Alexa website categories ...
Keywords: advertising, measurement, personally identifiable information, pii, privacy concerns, tracking

5 published by ACM
April 2015 ACM SIGCOMM Computer Communication Review: Volume 45 Issue 2, April 2015
Publisher: ACM
Citation Count: 0
Downloads (6 Weeks): 1,   Downloads (12 Months): 7,   Downloads (Overall): 64

Full text available: PDFPDF
On November 20 and 21 2014, Telefonica I+D hosted the Data Transparency Lab ("DTL") Kickoff Workshop on Personal Data Transparency and Online Privacy at its headquarters in Barcelona, Spain. This workshop provided a forum for technologists, researchers, policymakers and industry representatives to share and discuss current and emerging issues around ...
Keywords: internet advertising, measurement tools, privacy, web tracking, economics of the web

Result 1 – 5 of 5

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